Abstract
Survey research studies are frequently done badly, resulting in unreliable data. Response rates for clinical research are commonly below 30%, far less than considered reasonable for accuracy or validity. Addressing 10 weak points common to many studies would help to improve the quality of outcomes. Careful attention to the data needed to meet the research objective, clearly defined population definition, frame, sample and implementation planning all build a foundation for rigorous research. The survey delivery method(s), questionnaire design, write-up, pre-test of the questionnaire and mixed method, multiple follow-ups all should all work toward maximizing response rates. Well cleaned data will deliver high quality final results.
