Journal of Product Development and Management
Online ISSN : 2758-3872
Print ISSN : 1880-0297
Effects of Animosity and Subjective Norm on Chinese Consumers’ Willingness to Buy Japanese Products
[in Japanese]
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Keywords: Animosity, Subjective norm, Chinese consumer, Japanese products, Willingness to buy
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2015 Volume 11 Issue 2 Pages 25-43

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