Journal of Product Development and Management
Online ISSN : 2758-3872
Print ISSN : 1880-0297
Sensory Congruence of Brand Name Phonetics and Package Design
[in Japanese], [in Japanese], [in Japanese]
Author information
Keywords: Brand Name, Package Design, Sound Symbolism, Sensory Marketing, Brand Element
JOURNAL FREE ACCESS

2018 Volume 14 Issue 2 Pages 3-21

Details
Download PDF (1077K)
Download citation RIS

(compatible with EndNote, Reference Manager, ProCite, RefWorks)

BIB TEX

(compatible with BibDesk, LaTeX)

Text
How to download citation
Contact us
Article 1st page
Content from these authors
© 2018 Author
Next article
Favorites & Alerts

Recently viewed articles
Share this page
feedback
 Top