Journal of Product Development and Management

Journal of Product Development and Management

Online ISSN : 2758-3872
Print ISSN : 1880-0297

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Issue 2 Pages 3-
Issue 1 Pages 3-

Volume 14, Issue 2

Displaying 1-4 of 4 articles from this issue

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Sensory Congruence of Brand Name Phonetics and Package Design

[in Japanese], [in Japanese], [in Japanese]

2018 Volume 14 Issue 2 Pages 3-21
Published: March 31, 2018
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.14.2_3

JOURNAL FREE ACCESS

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The Role of Champions in New Business Development Process

A Case Study on SONY AIBO

[in Japanese]

2018 Volume 14 Issue 2 Pages 22-36
Published: March 31, 2018
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.14.2_22

JOURNAL FREE ACCESS

Download PDF (1395K)
Effects of ingredient brands on product development A case study of Japanese air purifier

[in Japanese]

2018 Volume 14 Issue 2 Pages 37-53
Published: March 31, 2018
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.14.2_37

JOURNAL FREE ACCESS

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The applicability of luxury strategy to non-luxury store development

a critical review of store location effect on apparel brand equity based on brand luxury

[in Japanese], [in Japanese]

2018 Volume 14 Issue 2 Pages 54-78
Published: March 31, 2018
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.14.2_54

JOURNAL FREE ACCESS

Download PDF (1931K)

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