Journal of Product Development and Management
Online ISSN : 2758-3872
Print ISSN : 1880-0297
Conditions of Luxury Branding in Japanese and French Brand Company
Case Study and Comparative Analysis for the Condition of Constructing Brand
[in Japanese], [in Japanese]
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Keywords: Luxury Brand, Luxury Marketing, Customer Experience, LVMH, France
JOURNAL FREE ACCESS

2011 Volume 8 Issue 1 Pages 34-51

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