Journal of Product Development and Management

Volume 8, Issue 1

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[title in Japanese]

[in Japanese]

2011 Volume 8 Issue 1 Pages 2-14
Published: September 30, 2011
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.8.1_2

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The Commoditization in the Mineral Water Market and the Strategies

[in Japanese]

2011 Volume 8 Issue 1 Pages 15-33
Published: September 30, 2011
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.8.1_15

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Conditions of Luxury Branding in Japanese and French Brand Company

Case Study and Comparative Analysis for the Condition of Constructing Brand

[in Japanese], [in Japanese]

2011 Volume 8 Issue 1 Pages 34-51
Published: September 30, 2011
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.8.1_34

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Positioning that aims at media exposure

The relation between a product development stratery that establishes a new category and media use

[in Japanese]

2011 Volume 8 Issue 1 Pages 52-65
Published: September 30, 2011
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.8.1_52

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Change of the environment among Japanese elder citizens and the efficient way of product development for those consumers

Case of apparel bland ''Chiaretta''

[in Japanese]

2011 Volume 8 Issue 1 Pages 66-80
Published: September 11, 2011
Released on J-STAGE: December 15, 2022

DOIhttps://doi.org/10.57471/apdmj.8.1_66

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