The Walking Mileage Campaign: A Campaign Developed by an Information and Communication Technology (ICT)-based Program in the Workplace to Promote Walking by Making Donations to a Social Welfare Organization Based on Steps: A Pilot Study

抄録

We present a novel motivational campaign (Walking Mileage) to promote continuous walking by making donations based on pedometer-recorded steps to a social welfare organization with the aid of Information and Communication Technology (ICT) solutions and devices. The aim of this report was to perform an age-related analysis of the participation rate, the persistence rate, and the daily steps taken as part of this campaign held in the workplace. Of the 1,254 participants (982 men and 272 women) recruited from 4,434 employees at a pharmaceutical company located in Tokyo, Japan, 1,124 completed the campaign, which lasted for 52 wk. Participants in their 50s tended to walk more and to have higher persistence rates than participants in their 40s, 30s, and 20s. The step counts for weekdays were larger than those for weekends and holidays.