Abstract
Recently, the complexity of college and university environments in Japan has been on the rise. In particular, the issue of how to support students who do not seek help from student counseling services, despite experiencing difficulties, has become a major concern for student affairs departments. This paper reviews contemporary knowledge about college students seeking help from student counseling services and offers suggestions for improving this knowledge and practice. A college student counseling model is proposed that integrates the process of help-seeking behavior with the theory of planned behavior and perspectives of school psychology for the purpose of linking research with practice. Further directions for research and practice in college student counseling are discussed from the perspective of help-seeking.