Abstract
The distribution rate in wholesale markets has decreased because of the diversity in the marketing of agricultural products.
Competition between wholesale markets has intensified because the unification and reorganization of wholesale markets by the government has led to the concentration of large-scale wholesale markets.
In this study, we focused on companies in small-scale wholesale markets that persist with their management strategy under such situations, despite being small in size.
This paper analyzes the management strategy of three companies in the wholesale market of Okayama prefecture on the basis of a hearing investigation and proposes an effective management strategy for companies in small-scale wholesale markets.
