Abstract
With the increasing agricultural damage caused by monkeys, certain countermeasures have been adopted on the basis of existing knowledge. However, the local people’s reaction to how these reactions affect the continuation of the measures is not clear.Through interviews of 19 local people, this study provides an example of victim consciousness in Sasayama city, Hyogo, where measures are taken to control the damage caused by monkeys. In this example, the factors influencing victim consciousness include the ownership of the crops, the amountof crops eaten, and whether the damage is indirect or direct. Mere recognition that monkeys cause damage does not lead to damage-control measures; these measures are adopted when there is direct damage. However, it is possible that these measures continue to be applied because the farmers enjoy interacting with the monkeys. Therefore, providing such ideas as enjoying the interaction with monkeys is needed, and to find regional values as leading model town for monkey damage measures.