Abstract
Water pollution is a major problem in China.Besides economic growth and development, the increasing demand for sea and fresh water products is considered one of the causes of water pollution.This study focuses on China’s GAP Certification Scheme for Shanghai crab aquaculture. It investigates the consumer attitude towards food safety and water pollution in Lake Taihu, which is near ShanghaiCity and is one of China’s largest lakes. The study conducted market surveys in Shanghai in October2009, and 159 respondents were interviewed. The logit model was used to analyze consumer preference for crab with China GAP certification. The results show that consumers are willing to pay for crabs with GAP certification regardless of the occurrence of water pollution in the lake.
