Abstract
This paper examines the changes in the logic of human relations in the context of African small holders, concentrating on moral economy and the so-called fair trade. The economies of Sub-Saharan African Countries have been stagnant for several decades. The moral economy and the logic of small holders’behaviors have been considered to be the major reasons behind this underdevelopment, while some researchers have confirmed richness in human relations that support the livelihood of local people. Reciprocity and subsistence strategy are focal factors in moral economy. Fair trade also aims to support marginalized people by building trade partnerships and solidarity between the global South and North. At the same time, however, the moral economy is changing through development projects by foreign donors and through involvement in fair trade. It is necessary to continue to study the effects and implications of these phenomena.
