Abstract
In the hilly mountainous regions, outsourcing human resource support based on regional agricultural resource utilization has been the driving force for rural area reactivation. This study has two parts. First, in 2009, a group interview was conducted on seven groups and summarized as a SWOT analysis. Second, in 2011, a questionnaire-based interview was conducted for visitors. With this dataset, a simple cross-table analysis, a correspondence analysis, and the ordered logit analysis were used to investigate the correspondence between the overall satisfaction and the purpose of the visit as well as between those and visit times. Visitors aimed to purchase high-quality wild yams, to meet people who joined, and to enjoy a nice atmosphere. To increase the number of visitors to the area and to improve its attractiveness, new products should be made from the local harvest and a wide-ranged menu should be prepared for events.
