Abstract
This paper focuses on FC Company’s Chinese domestic sales strategies. FC Company produces high-quality edible palm and coconut oil and makes confectionery and bread materials such as margarine, chocolate, and custard from coconut, palm, and other oils. FC Company was founded in Jiangsu province in China in 1995, first selling edible oil to Japanese and foreign companies in China. The price competition in the edible oils market in China is intense, and the number of bakeries and patisseries is increasing. FC Company is rapidly increasing its production of confectionery and bread materials for the Chinese market and expanding its sales network. The strategies are as follows: create joint businesses with a Taiwanese company, produce a wide variety of goods in response to the demands of clients, and create showrooms and demonstrations of product applications.
