Abstract
In the agricultural sector, there is a need to promote environment-friendly agricultural production. One way to do so is to use biodiesel fuel (BDF), which has a carbon-neutral nature. However, the use of BDF is relatively rare in the agricultural sector. To promote the use of BDF in this sector, we need to differentiate agricultural products that use BDF (i.e., eco-friendly products) from normal products. These two categories of products are similar in terms of taste and quality, but differ in terms of carbon dioxide emissions. In this study, based on a questionnaire survey in Kasaoka City we clarify consumers’ preferences for eco-friendly products. Our findings are as follows: 1) eco-friendly products may be appreciated, even if the taste and quality are the same; and 2) eco-friendly products have a greater probability of being selected than do normal products, given that they have the same price level. Thus, it is possible differentiate eco-friendly products from normal products.
