The recognition for tourist resort and the characteristics of visitor at the spa

— The case of questionary survey analysis in Tsunagi Spa, Morioka —

Abstract

To expand the knowledge of Tsunagi Spa revitalization, this study aims to find out the characteristics of visitor at Tsunagi Spa and the recognition of other tourist resort around there. The results are as follows. 1) Differences of the number of visitor by the residence are not seen. 2) Many visitors from the prefecture are repeaters. On the other hand, many visitors outside the prefecture are first trip. 3) Visitor's behavioral pattern is classified into two (the round trip type and the wandering type). 4) The person with a high visit hope has given the quality of the spa as a visit reason. 5) The acknowledgment to tourist resort of the Morioka city is low and the visitor tends to go to a famous tourist resort in the distance.