Abstract
Although studies have been made on factors in repeat demand for tourism, but there is a little agreement on satisfaction-non-based factors. Therefore, in this paper, the existence of the satisfaction-non-based factors has been verified by the quantitative analysis. In addition, we have clarified the signification of these factors: for instance, the sense of anticipation, the renewal of preference by experiments and so on. Finally, we have proposed the strategic implications regarding the repeat demand creation for tourism by taking satisfaction-non-based factors into consideration.
