Abstract
This study aims to shed light on the interrelationship between theater festival visitors’ past and
on-site behavior and their evaluation of the festival and each of the following variables, namely the
number of neighboring major visited tourist destinations (the spatial impact) and visitors’ intention to
visit outside the festival period (the temporal impact). Responses from 846 non-residents to the official
questionnaire of Toyooka Theater Festival 2023 were subjected to analysis. As a result, “the total number
of places visited” was found to correlate positively with “the number of annual theater performances
attended” and negatively with “the importance of the festival on their trip.” “Intention to revisit the
venue” was significantly correlated with a range of factors concerning visitors’ preceding factors and
evaluation of their experiences, and also their past visits to the festival and the venue. These results
point to the spatio-temporal effects of theatre festival visitors’ past visits as well as the evaluation of their
experiences on their behavior.
