Abstract
This study analyzes the English reviews posted by Toyooka-based hotel customers on the Tripadvisor website to identify the characteristics of accommodation facilities in the area. First, we created an original linguistic corpus containing 552 online reviews of the top ten facilities in Toyooka City, Hyogo Prefecture over the past 16 years from the Tripadvisor site. Then, using AntConc, we conducted word frequency analysis to extract the top keywords depicting the characteristics of the hotels and ryokans. Cluster analysis was also carried out on the lexeme not in the negative reviews in the self-made corpus in this study. Finally, based on these observations, a look backwards for improvement and a look forward for development will be suggested to attract more foreign tourists and customers to Toyooka City.
