2012 年 46 巻 4 号 p. 4_48-4_73
This paper clarifies the growth of the furniture industry during the postwar high-growth period in Bingo Fuchu, where is famous as a production center for high-class marriage furniture. With the increase in income during the postwar high-growth period, there was a growth in the bridal market as well, thereby it lead to an expansion of the high-class marriage furniture market. Against this background, it was evident that Bingo Fuchu had been also rapidly expanding as one of the most famous production centers for high-class marriage furniture in Japan. We consider the following two aspects as being of great significance in the popularizing Bingo Fuchu as a production center for high-class marriage furniture. First, the production system for Bingo Fuchu's original high-class marriage furniture and that for mass products were coexisted and led by backbone manufacturers. This aspect is different from that indicated previous studies which emphasize mechanization and mass production. Further, the creation of a new advanced system (specialized Planning Management Division, enhanced manufacturing facilities, etc.) and enhancing existing provincial cooperation among associated local enterprises made it possible for the production system to be constructed in Bingo Fuchu. Second, in order to construct a new distribution system for increasing sales, a burgeoning production center was necessary, since there were no local wholesalers in Bingo Fuchu. Thus, a new distribution system was constructed as a supplementary to establish wholesalers who played a central function in distribution, as indicated by previous studies; this system was characterized mainly by development of the trade fair business. Initially, certain backbone manufacturers enabled Bingo Fuchu to acquire the reputation of being a production centre of high-class marriage furniture from the end of the 1950's to the beginning of the 1960's. This was done by conducting nationwide exhibitions in reputed furniture stores and winning prizes for excellence on the basis of market evaluation. Further, local trade fairs in Bingo Fuchu led by the unions in the middle of the 60's also played a vital role in the establishment of Bingo Fuchu's reputation. At these trade fairs, a long-term dealing relationship was established between wholesalers and retailers through the disclosure of production information. In addition, almost simultaneously, manufacturer's sales offices were established in Bingo Fuchu as distribution points and sales bases in order to attempt strengthening ties with business partners and customers.