コートールズ社の経営多角化とその問題
-第二次大戦後の発展史の一断面-
1971 年 6 巻 2 号 p. 25-46
詳細
1971 年 6 巻 2 号 p. 25-46
After the World War II, especially in 1960's, Courtaulds' first problem of diversification was to shake itself from rayon fibre maker and to become non-cellulosic fibre producer. Thus Courtaulds began to produce acrylic fibre and thereafter nylon, polyester etc.
Before the first half of 1960's, ICI had occupied monopolistic position in producing nylon and polyester, and Courtaulds in acrylic. But in response to the intrusion into domestic market by Du Pont, Monsanto, Hoechst, AKZO as non-cellulosic fibre producers, Courtaulds had to choose either to become the producer of raw material of fibre by backward integration, or to become textile manufacturer by forward integration. Courtaulds chose the latter alternative, and has come to share large in textile manufacturing field.
As a fibre producer, such diversification of Courtaulds was questionable, because of low efficiency of investiment. But the fact that ICI also was afterward compelled to go into the textile manufacturing, the writer concludes that the behavour of Courtaulds toward diversification was not a mistake.
