Abstract
In the contemporary society, people get informations more and more dominantly through channels of mass communication media, and we notice the marked increase of the emotional appealing techniques, among which the artistic expressions are going to be more important. Naturally, in this context, the character of the mass art or the public art is supposed to have some influences or the people as for the appreciation of the so-called pure art e. g. theatre, literature and fine arts. An artist, who is conscious of the contemporary appreciators, will himself reveal the characteristics of mass communication media ; and that is the another phase of mass appreciation under the same influence.
