Abstract
The modern industrial design established before or after 1930. Because it is the period that the modern economy denying Adam Smith's economic theory made a big turn, the modern society (mass-society, mass-democracy, mass-communication) was organized, and the modern material and technology made rapid progress. Therefore, in order to make the modern economy a reality, we can not help recognizing the industrial and advertising design, that is, the economic design. And so the design section must be equivalent to other sections (economic, technical, scientific, and social secitons) of a productive enterprise or a state. Such a modern industrial design is no longer an applied art but has the principle of standardization that is found incooperation with the other sections and in the socio-psychological space and time.
