Abstract
One of the characteristics of modern mass media is noticed by the increasing of visual images used as means of communication. To solve problems contained in such complicated mass art like film or television we need mention many view points from Publizistik to science of art. And also it is necessary to trace the development historically, starting from the middle age's discovery of ways to make exactly repeatable visual communication. We intend here to analyse the communicative forms of film and television comparing with other existent forms, mentioning furthermore the reciprocal actions between such forms and popular taste.
