Fruit Quality and Packaging Requirements for Japanese Strawberries in Hong Kong Market

Abstract

 It is necessary to achieve the product standards required by export destinations to expand the export market of Japanese strawberries. This paper summarizes the Hong Kong market’s fruit quality and packaging requirements since it is the largest export destination for Japanese strawberries. Based on the results of sensory evaluation tests, market surveys, and interviews, the Hong Kong market is expected to have a high need for the freshness, safety, and security of strawberries. In addition, large-capacity packages are more important than the current packages in the Japanese domestic market. For events such as Valentine’s Day, small packages with a special design may also have sales potential.