Although authors had inquired aiming at development of the method of designing a fishing rod, it has noticed that there are many products of the predecessors about fishing. Moreover, recent years, by being engaged in cooperation activity with a circumference area, relations of Chiba Prefecture and fishing have noticed the deep thing. Chiba Prefecture may be made to the driving force of local promotion of the culture of fishing. In this paper, items, such as the image of fishing, the system composed of seven elements and the charm of fishing as a leisure sport, the charm of fishing as culture, and the future of fishing, were summarized. Fishing is caught with a large viewpoint and cultural development of fishing is expected.