The NHK Monthly Report on Broadcast Research
Online ISSN : 2433-5622
Print ISSN : 0288-0008
ISSN-L : 0288-0008
People Becoming More Selective with Their Media Use
Findings from the 2024 Nationwide Public Opinion Survey on Attitudes Towards Media
Kyoko OIDAShion HAGAKosuke KAWAKUBO
Author information
RESEARCH REPORT / TECHNICAL REPORT FREE ACCESS

2025 Volume 75 Issue 8-9 Pages 2-34

Details
Abstract
This paper reports the findings from the 2024 Nationwide Public Opinion Survey on Attitudes Towards Media. The survey confirmed that the status of television has declined in terms of the media people use daily while the status of online videos and social media has risen rapidly. Questions on TikTok and games, which had been newly added for this survey, revealed that both media were used by a large number of young people, particularly TikTok by women and games by men.

With the dramatical advance of Generative AI and the proliferation of unverified information, those selecting “television” as a useful media for “confirming the authenticity of information” accounted for approximately 30%, which is higher than for other media. However, differences were found when analyzed by age group: for example, the most common answer for those in their 40s and younger was “web applications other than online videos and social networking services” (approx. 30%). Furthermore, many selected “None of these apply” in all age groups, which suggest that people are uncertain which media to rely on.

Those who “want to check the source of information” exceeded 60% for many age groups, which shows that the practice of checking information source has become widespread among different age groups. Those with such attitude used more media for news consumption than those without.
Content from these authors
© 2025 NHK Broadcasting Culture Research Institute
Next article
feedback
Top