An Empirical Study of Relationships between Travel Behavioral Modification and Place Attachment

Abstract

This study aimed to determine the effect of the map and some materials on modifying attitude and travel behaviors and clear to have the relation to travel behavior and emotional attachment to local area. We set Hirakata- Kuzuha area at case study After preparing the map and some materials, a behavioral plan method was adopted. Effects were evaluated according to the theory of reasoned action. The results were analyzed by comparing the psychological parameters before and after the study. The results revealed that the MM group increased the frequency of riding bus and the frequency of going to parks.