A Study on Which Services Provided by a Nature-experience-type Facility in a Small Town Motivate People's Revisits, from a Viewpoint of Visitors' Satisfactions :

A Case Study of the Nature Center " Forest Kouzan " in Noboribetsu City, Hokkaido Prefecture

Abstract

The aim of this study is to verify how the services provided by the nature-experience-type facility influence the visitors' satisfactions, and to evaluate its management policies, from a viewpoint of consumer behavior studies which apply marketing theory and propose management by objectives. The study has clarified which services are more effective in attracting revisits and an ideal priority order for future improvement and provision of the services. It has also evaluated the management policies of the facility and revealed the tasks for future study to contribute to the management of the facility.