A Study on Environmental Information Display of Environmentally Conscious Products on the Online Stores

Abstract

Lack of environmental information of existing online stores is occurred, since the information is displayed by online retailers' choice. Hence, in order to provide the proper guideline to deliver environmental information to consumers, a study of online consumption action of consumers who purchase environmental products was conducted and the main cause that affects consumption action was analyzed. As a consequence, consumers want the certified mark by a third party represented more specifically when they purchase environmentally conscious products. Hereafter, it will be needed that the detailed environmental information that makes the characteristics of internet optimized and a scheme to enhance its reliability.