Analysis on Determining Factors for Implementing CO₂ Reduction Activities

Abstract

Since CO₂ emissions induced by our living activities account for half of the domestic CO₂ emissions, there are needs for consumers to choose lifestyles with low CO₂ emissions. Although these kinds of activities had already been proposed, most of those have not been put into practice. In this study, the mechanism and determinants for implementing CO₂ reduction activities were analyzed through covariance structure analysis. The results showed that risk perception of global warming strongly influenced upon the goal intention formation process and that evaluation of those activities by consumers, especially their feasibility and cost-benefit, should affect to practice of those activities.