A Study on Purchasing Behavior of Smart House Based on Consumer Preference and Environmental Awareness

Abstract

This study aims to elucidate the purchasing behavior of consumers based on their preference of home-use energy equipment and environmental awareness in order to contribute to a prospective smart house. The authors conducted a questionnaire survey for buyers of new, detached houses in Hachioji city and Tama city from July to August, 2014 as part of the study. According to the results of a binary logistic regression analysis conducted on the observations of the survey, the main determinants contributing to the purchase of smart house include double-income families, large households, and individuals who routinely practice environment-friendly behavior.