A Study on the Relationship between Consumer Interest towards Agriculture and Crops and Intention to Participate in CSA

Abstract

In this study, we analyzed the relationship between interest towards agriculture and crops and consumers’ intention to participate in CSA. A total of 212 questionnaires were collected from Wakabadai district of Tottori City. The main finding are as follows: (1) It became clear that 35.3% of respondents indicated to participate in CSA.: (2) The consumer group showing a wide range of interest in agriculture and crops has a higher intention to participate in CSA compared to the “low interest group” and “indifferent group” who have low interest overall.: (3) It was thought that showing detail the role of played in regional agriculture by CSA would lead to the acquisition of subscribers as a strategies for dissemination.