The Current Status of the Zero-Carbon Park Initiative in Norikura Plateau and Demand Valuation using Choice-Based Experiment

Abstract

In this study, we evaluated the status of decarbonization efforts in accommodation facilities and the potential demand for such efforts in Norikura Plateau, the first area in Japan to be registered as a zero-carbon park. Many accommodation facilities in Norikura Plateau are engaging in decarbonization initiatives, but it is difficult to accelerate these efforts due to a lack of successors and other factors. The demand evaluation for decarbonization showed that respondents with high awareness of climate change, interest in outdoor activities, and prior experience visiting Norikura Plateau highly valued the decarbonization efforts. This aligns with the tendencies of tourists visiting Norikura Plateau, revealing that advancing decarbonization efforts matches the demands of the tourists.