Impacts of Personal Characteristics on Environmentally Conscious Behavior

A Case Study of the Mother Lake Goals (MLGs)

Abstract

The MLGs have been established to aim for a sustainable society through the conservation and utilization of the natural environment resources in the Lake Biwa basin. Various stakeholders are taking action to achieve these goals. In this study, a survey was conducted among Shiga Prefecture residents to reveal the impacts of personal characteristics on environmentally conscious behavior. The results suggest the following: i) in the groups of the younger generation and with high priority on environmental conservation, stronger intuitive behavior characteristic tend to act directly without MLGs' motivation to act.; ii) in the groups of women and the younger generation, thoughtful type of person tended to take action.