University Students' Evaluation and Willingness to Pay for CSA Involving University-related Personnel

Abstract

In this paper, I examined the feasibility of introducing CSA (Community Supported Agriculture) into university-regional cooperation by clarifying university students' evaluation and willingness to pay (WTP) for CSA involving university-related personnel. As a result, although awareness and experience of CSA remained low, the majority of respondents gave a positive evaluation of CSA involving university-related personnel. The CVM analysis showed that factors such as the specific contents of the CSA characterize payment behavior for CSA involving university-related personnel. And, the estimated WTP results were at a similar level to the pricing of CSA in Japan. These results suggest the feasibility of introducing CSA into university-regional cooperation.