Two tourism programs that use hot spring areas as places to learn

Abstract

In 2022, under the motto of “learning about hot springs and learning from hot springs,” the “Hot Springs Knowledge Study Group” was formed with the keyword “hot springs knowledge” and began activities as a member of “Team New Touji,” an initiative of the Ministry of the Environment. Under the theme of “hot spring resort x academic knowledge,” the group devised new tourism content that utilizes local universities as resources to enhance the attractiveness of hot spring resorts, and was selected for the Ministry of the Environment's “Content Model Study on the Effectiveness of New Touji” in FY2022. This paper examines the value as a “content model” of the two tourism programs conducted through interviews with innkeepers who were the setting for this content model study.