A study on the conversion of nature conservation activities into tourism based on consumer behaviour analysis

A Case study of the Chubusangaku National Park

Abstract

This study examined the potential for turning nature conservation activities in national parks into a tourism re-source through a questionnaire survey of mountaineers. The analysis revealed that a certain level of demand was expected for the conversion of nature conservation experiences into tourism, and that awareness of the location and past volunteer experience influenced interest in the experience plan. The analysis of internal reference prices also showed that awareness of the area increases the value of the experience plan. These results may contribute to the marketing of nature conservation activities for tourism, to securing financial resources by promoting tourism, and to sustainable revitalization through the revitalization of nature conservation in national parks.