Elucidation of how to acquire the advantage in rural area and growth mechanism of SME by the analysis of relation between rural area ecosystem and enterprises’ characteristics

Abstract

There are various SME in rural area ecosystem. This study generalize the mechanism of SMEs’ growth in the angle of management resources, characteristics and management strategy. SMEs which are growing exchange management resources with organizations in rural ecosystem. Furthermore, SMEs change disadvantageous valuables to advantageous valuables by management strategy and grow together with rural ecosystem. This study reveals the process and mechanism and shows how management resources affect management strategy, and how they link the change of company characteristic valuables and growth. In conclusion, this study derives the growth model of SMEs by analyzing 47 SMEs placing at rural area in Japan.