Proceedings of the Japanese Society for Cognitive Psychology
The 5th Conference of the Japanese Society for Cognitive Psychology
Session ID : o1A-1
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Host: The Japanese Society for Cognitive Psychology

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The effects of emotional association and intervals on advertising evaluation
*Ken Matsuda, Takashi Kusumi
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Keywords: J-curve effect, emotion, interval
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[in Japanese]
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© 2007 The Japanese Society for Cognitive Psychology
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