Abstract
Using Semantic Differential factors (Osgood, et al., 1957), we have found that the congruity of the impressions relating to Activity and Potency facilitated recognition, whereas incongruity of the impressions concerning Evaluation enhanced recognition in our previous studies (Sakuta & Gyoba, 2003, 2006). In our previous studies, we measured recognition performances by immediate recognition task. In the current study, we examined the longer-term effects of the impression congruity/incongruity on memory based on delayed recognition task. As the result, it was revealed that the pairs with congruent impressions relating to Activity/Potency showed decreased recognition performances after 3-days retention periods, while the pairs with incongruent impressions concerning Evaluation showed intact recognition performances after the retention. It can be assumed that the impression congruity on Evaluation, which seems to be more subjective and affective than the other two factors, would evoke more elaborative processes to interpret or resolve the incongruity.
