Abstract
It has been confirmed that repeating presentation of stimuli enhances cognitive/affective evaluation of the stimuli (mere
exposure effect). In our research, we aimed to examine the hypothesis that stored representation itself could be changed to having the better impressions by the repeated exposure. We used face images with quantitatively manipulating facial impressions regarding elegance. We conducted experiment with presenting stimuli, recognition test and preference ratings in this order in our previous study (Sakuta et al., 2009). As the result, it was suggested that our hypothesis would be supported when the stimuli were subliminally exposed. However, there were not any differences between the preference ratings of the targets and distracters. This time we conducted experiment with presenting stimuli, preference ratings and recognition test in this order. As the result, the repeated stimuli were slightly preferred to novel stimuli. More clear results with improved procedure will be needed in the future research.
