Abstract
This study investigated how control of background texture image influenced impression formation using the facial images in mere exposure effect.We used neutral face and texture images and controlled changing background information (change and unchanged), exposure frequency (3, 6, and 9 times), and sex differences (male image and female image). The participants studied images combined facial images and texture images successively, participants judged preference, familiarity, novelty and recognition. The result showed that, impression rating of female stimulus depended on the conditioning changing background information and exposure frequency. Thereby familiarity was gone up. On the other hand, male stimulus was not influenced on these conditioning.
