Abstract
In a gaze cueing task, faces whose gaze directions are always predictive of a target location are evaluated as more trustworthy than those whose are not. In the present study, we examined the process of impression formation of faces by manipulating the frequency of presentation of each face in a gaze cueing task. We found the significant gaze cueing effect except the faces presented only once in the cueing task. Participlants evaluated the valid faces as more trustworthy than the invalid faces. However, this bias decreased as the number of presentations increased. A recognition task confirmed that the participants were not aware of the relationship between the validity of gaze directions and face identities. The descrepancy between the cueing effect and the face impression suggests that the impressions of faces in the gaze cueing task were modulated independently of the attentional guidance by gaze directions.
