Proceedings of the Japanese Society for Cognitive Psychology
The 10th Conference of the Japanese Society for Cognitive Psychology
Session ID : P1-18
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Poster Session 1
The experimental examination of occurrence mechanisms for the context effects in multi-attribute decision making from the physiologic factor
*Itsuki Chiba[in Japanese][in Japanese]
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
This experiment used the attraction effect and compromise effect to test the influence of ingestion of sugar on reliance on intuitive, heuristic-based decision making. And also for a search of these occurrence mechanisms, we measured the eye movement and negative emotion of the subjects. In the context-dependent effect, a difficult choice between two options is swayed by the presence of a third (normatively irrelevant) alternative. Previous works showed that the attraction effect increase and the compromise effect decrease when people have depleted their mental resources performing a previous self-control task. Moreover, it is thought that the attraction effect arise for the aversion from the negative emotion which feel when the trade-off has been perceived. We replicated these findings and analyzed the eye movement and the negative emotion to test the difference of two context-dependent effects.
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© 2012 The Japanese Society for Cognitive Psychology
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