Proceedings of the Japanese Society for Cognitive Psychology
The 11th Conference of the Japanese Society for Cognitive Psychology
Session ID : O3-1
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Host: The Japanese Society for Cognitive Psychology

Oral (Japanese) session (emoion and motivation, social cognition)
The influence of relation between product category and emotional stimuli on J-curve effect of advertisement
*Ken Matsuda, Kyohei Yamanaka, Takashi Kusumi
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Keywords: J-curve effect, degree of match, interval
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[in Japanese]
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© 2013 The Japanese Society for Cognitive Psychology
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