Proceedings of the Japanese Society for Cognitive Psychology
The 11th Conference of the Japanese Society for Cognitive Psychology
Session ID : O3-3
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Host: The Japanese Society for Cognitive Psychology

Oral (Japanese) session (emoion and motivation, social cognition)
The effect of perception of the scarcity on consumer preference
*Atsunori Ariga, Atsuko Inoue
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Keywords: scarcity effect, likeability, consumer behavior
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[in Japanese]
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© 2013 The Japanese Society for Cognitive Psychology
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