Abstract
We investigated whether the differences of impression evaluation will be generated by evaluating Chinese traditional architecture between Japanese and Chinese observers. The results showed that Evaluation, Potency and Experience factors were extracted. Moreover, the architecture was divided into two groups containing similar impressions separately. The architecture evaluated highly in Evaluation and Potency factors was classified as group-1 in which the significant differences of each of three factors were observed between Japanese and Chinese. In contrast, there are no significant differences of each of three factors in architecture of group-2 containing relatively low averaged rating scores of Evaluation and Potency factors. The results suggest that the differences of impression evaluation between Japanese and Chinese tend to be induced when the architecture is evaluated highly in Evaluation and Potency factors. In addition, we proposed a hypothesis that the different results obtained in two groups might be caused by the Experience factor.