Host: The Japanese Society for Cognitive Psychology
This study investigated the effect of English logotype on impressions of Japanese beverages. To investigate a potential country-of-origin effect for goods made in English-speaking countries, Study 1 examined impressions of beverages made in Japan and English-speaking countries (U.S.A., U.K., Canada, and Australia). In Study 2, we manipulated the main logotype of Japanese beverages (English and Japanese logotypes) and measured their impressions for Japanese participants. Results showed that luxury ratings were higher for beverages with English logotypes than beverages with Japanese logotypes. We discussed possible cognitive mechanisms underlying these results.
