Proceedings of the Japanese Society for Cognitive Psychology
The 17th Conference of the Japanese Society for Cognitive Psychology
Session ID : O5-05
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Host: The Japanese Society for Cognitive Psychology

Oral Pesentation 5: Emotion & Motivation
Who pays more for a customizable product?: Effect of individual differences in desire for control on willingness to pay
*Sayo ISEKI, Shinji KITAGAMI
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Keywords: desire for control, customizability, willingness to pay
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[in Japanese]

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© 2019 The Japanese Society for Cognitive Psychology
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